The ritual

Let your fragrance stay a little longer.

From dawn to dusk

Prepare, apply, protect. A thoughtful routine for the fragrance you already love.

Keep the ritual. Lose the rush.

Morning to evening is a lot to ask of one application. Skin, weather and the fragrance itself all affect wear. A better routine can help, but no trick makes every perfume last a full day.

Open a section to explore the details.

Prepare the skin

A comfortable base, without competing scent.
Ahmed Al Maghribi Kaaf Eau de Parfum 100ml

In the photograph · Ahmed Al Maghribi

Kaaf

100 ml · Eau de Parfum

Try an unscented moisturiser before your perfume and allow it to absorb. Hydrated skin can help fragrance wear better, without adding another competing scent.

A comfortable base, without competing scent.
An impression of the mood.
Shop Kaaf

Give it a fair wear

Compare like with like.
Rasasi Hawas for Him Eau de Parfum 100ml

In the photograph · Rasasi

Hawas for Him

100 ml · Eau de Parfum

Apply a modest amount to a few chosen areas and let it dry. On the next wear, keep the conditions similar if you want a useful comparison. A hot commute and a cool indoor day are different tests.

Compare like with like.
An impression of the mood.
Shop Hawas for Him

Judge the whole fragrance

Notice the opening and the settled scent.
Lattafa Khamrah Eau de Parfum 100ml

In the photograph · Lattafa

Khamrah Original

100 ml · Eau de Parfum

The bright opening and the settled base are different parts of the experience. Decide whether you enjoy the later scent too, rather than choosing only for the first spray. Eau de Parfum or Extrait on a label is not a guaranteed number of hours.

Notice the opening and the settled scent.
An impression of the mood.
Shop Khamrah Original

Be careful with fabric

A concealed test comes first.
Ibraheem Al Qurashi White Regent Diamond Eau de Parfum 150ml

In the photograph · IBRAQ

White Regent Diamond

150 ml · Eau de Parfum

Some fabrics hold fragrance well, but perfume can also leave marks. If the product and garment allow it, test a concealed area first. Avoid using a favourite delicate garment as the experiment.

A concealed test comes first.
An impression of the mood.
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Store the bottle well

A shaded cupboard beats a sunny windowsill.
Lattafa Eclaire Eau de Parfum 100ml

In the photograph · Lattafa

Eclaire

100 ml · Eau de Parfum

Keep it away from direct sunlight and heat. A cool, shaded cupboard is a more sensible home than a bright windowsill or a hot car. Good storage protects the perfume you already own; it does not turn it into a stronger formula.

A small refresh later can be more considered than a heavy application now.

A shaded cupboard beats a sunny windowsill.
An impression of the mood.
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Refresh only when needed

Check before adding more.
Rasasi Hawas Ice Eau de Parfum 100ml

In the photograph · Rasasi

Hawas Ice

100 ml · Eau de Parfum

Check how the scent is wearing before topping up. If you use a travel atomiser, keep it securely closed and away from heat. Reapply away from other people, especially in shared indoor spaces.

Start with our application ritual, then adjust to your bottle and your day.

Care reference: Estée Lauder's fragrance guide. Wear time remains individual.

Check before adding more.
An impression of the mood.
Shop Hawas Ice

“A small refresh later. A little restraint now.”